- Kevin Roberts – Red Rose Consulting - https://www.redrose.consulting -

All Blacks’ Brand Heads Towards $500m But Success on the Pitch is Vital

Posted By Kevin Roberts On October 15, 2015 @ 9:58 pm In | Comments Disabled

Kevin Roberts, executive chairman of international advertising agency Saatchi & Saatchi says winning has never been so important if New Zealand Rugby (NZR) wants to expand the All Blacks’ global appeal.