In this second part of this five-part video blog series with Step Change, I was asked to share my thoughts on why I think the customer’s pain points are a marketer’s greatest resource and what you can do to create a tailored strategy that can find the best solutions to address them.

Why You Need to Identify Your Customer’s Pain Points

https://vimeo.com/237350552

If you found this interesting, watch out for the next video in this five-part video series where I shared my thoughts on how teams and organisations can achieve peak performance.