I spent almost 20 years running one of the world’s greatest Creative companies – Saatchi & Saatchi.

With three great people – Bob Seelert, Bob Isherwood and Bill Cochrane – always by my side – my guides, my partners and my mates for most of that journey.

During my first year there I developed a list of 10 things (plus a bonus!!) I believed in and shared it with the Saatchi & Saatchi Worldwide Family.  Here it is:

1. Surround yourself with crazies – hire lots of them, give them an elastic sided sandbox, lots of toys, constructive feedback and then get out of the way!
2. Invest in ideas and insights – this will lead to PICs – permanently infatuated clients – the point of the whole exercise.
3. Shun moderation – live, eat and drink ideas; nothing succeeds like excess.
4. Put your faith in imagination – nurture it, believe in it and resource it.
5. Pursue failure – good judgement comes only from bad judgement – a genius is someone who makes the same mistake once!
6. Dismantle the hierarchy – group and regroup constantly around the changing issues, ideas, problems and opportunities.
7. Show ‘n tell – don’t manage, coach!
8. One Team – One Dream.
9. If it’s not broken, break it – if we try and still can’t break it, then it’s probably precious and should be enshrined in our Purpose.
10. Be always up and always in contention – inspiring Peak Performance every day!

And of course – Nothing is Impossible.

I still believe in every word.