I’ve been writing about Purpose at the Organisational level and at the Personal level for 20 years now.

Recently we’ve completed work for the biggest sunscreen company in Spain, a brilliant boutique agency in Singapore, an innovative Italian/American tech company, a UK digital healthcare fund, a couple of fast-moving, well-funded start-ups, a well-established grocery retail chain and a leading global content producer and streaming platform.

We’ve also worked one-on-one developing Personal Purposes for personalities as diverse as a former world champion All Black rugby legend, a soon to retire professional soccer player, a senior Diversity/Inclusion creative leader, a couple of young founders in the creative industries, an Innovation head and several others.

Coming out of this post Pandemic world into a VUCAA world of challenge, change and opportunity has never been a better moment to review your own Personal Purpose and establish a new foundation for growth over the rapidly changing times that are ahead of all of us.

• Who are you now?
• What do you believe?
• When are you at your best?
• What will you never do?
• What is your Inspirational Dream?
• What is your very essence?  (Your One Word Equity)
• What is your Purpose in life?  (On one page)

Here’s mine:

KR