Am in Porto, the great river city of Portugal, with two great companies – Sonae, speaking to their 100 top leaders, and Sogrape, the country’s leading winemaker, working with their marketing teams on four creative projects.

We’re staying on the River Douro at the Pestana Palacio do Freixo, built in the 18th century by the famous architect Nasoni – beautiful.

A couple of thoughts from our sessions by Rui Patriarca, Sogrape Marketing Director.

You only live once? (YOLO)

False.

You live every day.

You only die once.

Even when happiness forgets about you sometimes, do not forget about happiness.

Making Happy Choices.