I’m often asked by people – What are you reading now and what is the one book you would recommend I read to help me in my career in marketing or in leadership?

The answer is Unreasonable Hospitality by the creator of Nomad and 11 Madison Park, the number one restaurant in the world.

Omer Acar gave this book to his Raffles leaders and one of them – DreamweaverJoanna Swiecka, gave me a copy.

I couldn’t put it down.

Irrespective of what business you are in, it’s all about the people and the experience.  It’s all about inspiring your own people and your customers to feel welcome, appreciated, and, dare I say it, loved.

Nothing succeeds like excess.

Avoid moderation

Good enough is never good enough.