Winning starts with purpose, and yet most companies, brands, and people don’t know where they are going.
Dr. Martin Luther King, Jr. did not say “I have a mission statement.” He had a dream. Purpose creates belief, belonging, and direction.
Purpose is why people work for you, stay with you, buy from you, and share your story. Purpose is the framework for executional excellence.


“If you don’t know where you are going, any road will get you there.” - Lewis Carroll, Author

Purposing Track 1: Organizational Purposing

Purposing of businesses, brands and organizations. A workshop guiding a leadership team to co-create and cascade a purpose that provides clarity and meaning to everyone who comes into contact with it.

Program Outline:

Revolution begins with language, and every organization needs a purpose on a page. Formulation of the truth and language that will unleash and inspire the organization to achieve Peak Performance.

  • Dream: Expanding the horizon of possibility
  • Greatest Imaginable Challenge: the Dream in action
  • Spirit (defines character): The vital energizing principle
  • Beliefs: Why the organization creates value
  • Focus: How the organization delivers value every day
  • Challenges

For:                 Chairs, CEOs, and Leadership teams

Duration:        2 Day workshop

Purposing Track 2: Personal Purposing

A one-to-one mentoring program for individuals to unlock and unleash their potential to reach their goals.

Winners observe the Delphic maxim “First, know thyself.” Ninety-nine percent of people don’t have a defined personal purpose. What is your Inspirational Dream? What are the eight things you believe that nobody else does and nobody knows about that dictate your entire life? What is your Spirit, Character, and Focus? What defines you?

Program Outline:

  • One-Word Equity
  • At your best
  • Non-negotiables
  • Five-year dream
  • Challenges

For:                 Individuals

Duration:        1 Day program

For more details, availability and prices, please enquire. Enquire Now

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