Saatchi & Saatchi Spain alumni Saskia Van Liempt is writing her PHD on Dogs in Advertising – a labour of love.

Dogs are the epitome of unconditional love, loyalty beyond reason and companionship.  A living Lovemark.  Who can resist their eye contact and head tilting – in life, in print, on screen.  They are not pets, they are our friends.

Check out this ad: Pedigree Pet Foods TVC: “We’re For Dogs”

So here’s to our Family’s dogs – Gary, Archer, Terry, Mr Tang, Thimble, Tadpole, Ivy, Sparrow, Primrose and Elsie.

It’s a Dog’s Life!