CREATING LOVEMARKS

In a consumer-empowered mobile-first world, ‘Love’ sells bigger than ‘Like’ – and emotion travels like never before.
Creating a Lovemarks strategy is a fast way to win. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009.

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne, Neurologist

Lovemarks: the Future Beyond Brands

Lovemarks: the Future Beyond Brands is a ground-breaking book published in 18 languages. Lovemarks has impacted the fortunes of some of the world’s best-performing companies.

This program applies the Lovemarks methodology to businesses and brands to create irresistibility, and get premium returns.

Program Outline:

  • Consumers in the Age of Now
  • Beyond brands and marketing
  • Lovemarks defined
  • Ingredients of Lovemarks
  • Create a Lovemark

For:                 Businesses, Brands, Cities, Countries

Duration:        1.5 hours lecture / Half day masterclass / One Day workshop

For more details, availability and prices, please enquire. Enquire Now

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